It happens more often than not that a shade of favorite lipstick is promptly discontinued by the company the moment one falls in love with it. And discovering that a favorite eye shadow, foundation or nail polish has been taken off the market could make the user furious and terribly upset as well. This brings us to the logical question as why do companies discontinue makeup products?
Many would wonder why a cosmetic company should discontinue a product of choice at some point of time. It has to be understood that no company wants to deliberately discontinue or make obsolete a beauty product. The cosmetic industry is constantly changing and certain regular cosmetics have to make way for new and ostensibly improved versions to come in.
Current trends are also taken into active consideration before discontinuing a makeup product altogether. For instance when a couple of years back gel blushes grew unpopular and then a cosmetic major reintroduced them with a new nomenclature 'liquid cheek stains' or 'cheek tints.' Several factors are taken into consideration before such a decision to discontinue is made:
What to do when a makeup is discontinued?
The important thing to remember when a favorite makeup product is discontinued is that there is hope still. Cosmetic companies do provide various viable options and solutions to this dilemma. And with little time and resourcefulness, discontinued makeup can be bought through other ways as well.
Interestingly there is a cosmetic company in the US under name 'Three Custom Color' that has pledged not to discontinue anything. Their ability to replicate the texture, finish and exact color of almost any type of makeup is the primary reason for their climb to fame. A beloved product can be duplicated and the company stands by the results. Although the price for customization is really heavy, many ardent users of a particular discontinued makeup product are only too eager to pay dearly.