Trade shows, appreciation events, award ceremonies, private celebrations, product launches and seminars - all these are seen as channels to publicize, advertise, market or build a brand image. From wealthy individuals to corporate organizations, everyone wants professional expertise to organize successful events and attract attention.
Across the world, event management is a multi-million dollar industry. The career prospects in the field of event management are at an all time high. Flexi-timing, part-time or a full-time career, employment opportunities are aplenty for students as well as homemakers. Is this the career you would like to pursue? In fact, after a successful stint with an event management company, you can afford to pursue your dream of turning into an event management entrepreneur. Read further. Here is comprehensive information about event management jobs.
Event management - It's serious business
Event management industry is today seen as an intimate form of marketing aimed at targeted clients. Companies have experienced the advantage it begets - reaching out to customers more closely, more intimately. Corporate clients entrust event management companies with the responsibility of contributing to a client's overall business goals. Event managers understand the client's rationale behind the event and conceptualize the event that helps in achieving the goal. With mega shows and events becoming a daily affair, an event management company, which has a proven track record, enjoys a high client demand in the market.
Event Management Services
Event management companies offer a wide range of services. Professionally managed event management companies target large and medium-sized national and international clients. These are companies that seek the services of an event management company to convene meetings, organize incentive programs for its customers and put stalls at exhibitions or conduct training programs, seminars and conferences. For instance, a company may sponsor a live music concert, dance entertainment, fashion pageant or a marathon, motor rally etc. The income generated through tickets or participation fee is donated to old-age homes, orphanages etc.
Event management company
Here is a multidisciplinary industry that uses the specialization of arts, commerce, social science and technology. It is usually through reference that companies and organizations approach event management organizations with a rough idea of the kind of event they want to conduct. An event management company has ready access to vendors, possesses thorough knowledge of the market with regard to supplying/hiring men, materials, equipments and services are considered to be eligible to organize mega events. In the first interaction with the client, the event manager attempts to understand the rationale behind the plan. A formal proposal built around the concept is drafted.
- The aim, vision or subject of the proposed event is formulated.
- The scale of the event is discussed.
- The target audience is identified.
- The concept is devised.
- The logistics are verified.
- The preferred venue/locations considered.
- The technical aspects are coordinated.
- The cost/budget is finalized.
Creative and artistic idea conceptualization, strategic planning, organizing, executing, marketing, evaluating, co-coordinating, networking, public relations are the essential ingredients of a successful event management. Be it a corporate event or a private event, the modus operandi is the same. From conceptualizing the idea to personal supervision during the event, the involvement of event management company continues.
- Conference and Seminars
- Corporate meetings
- Incentive meets
- Product launches
- Audio and Video meetings
- Theme road shows
- Sports Events
- Celebrity event
- Fashions shows
- Live concerts
- Award ceremony
- Mega musical concerts
- Film Premiers
- Social functions.
- Press conferences
- Theme parties
Event Management courses
The stupendous growth of event management industry has in the recent years necessitated educational institutions to introduce event management courses. There are certificate, diploma, undergraduate and postgraduate courses in event management. Those who pursue Master's in Business Administration can also opt to specialize in event management. One could also pursue part-time programs in Event management. Pursuing these courses, students can learn the nuances of the field.
Though a formalized education is not a pre-requisite to find event management jobs, you can hone your skills by doing a course. Students are taught the theoretical aspects and gain practical experience through simulated events. The courses focus on teaching the students the art of managing and designing for special events. The curriculum is designed to cover all aspects of successful event execution such as planning, organizing, budgeting, study of law and licenses, public relations, sourcing, risk management, marketing and public relations
A multi-dimensional profession
New entrants start as promotion coordinators, work as event coordinators and climb up the ladder to become event managers. Event Manager is primarily responsible for planning and executing the event. The job involves a great amount of human interaction. Clients expect a six-sigma level of perfection. An ability to look into the minutest detail driven by zeal and enthusiasm to outperform is sure to win client's accolades and goodwill.
From the day of presenting the proposal to the client to the day of successfully staging the event, the event manager or the event co-coordinator would have to put to great use his/her negotiating skills, creative skills, convincing skills, coordinating skills, planning skills, executing and implementation skills. It is only with support from specialists and experts from related fields that an event takes its final form. Varied skills are best put to use during the entire course of the event.
The preparations involve meticulous planning and extensive publicity. Typically the pre-event job would involve looking for sponsors, working on the logistics, contract negotiation, obtaining permits, selecting the location, arranging for transport, print/mail invitation cards, creating menus, supervising the stage/lighting etc. At different stages, interaction with client is necessary for specific approvals. On the D-day, the event manager puts to good use all skills in bringing a synchronization of efforts culminating in commercial success of the event.
Event management job demands a great deal of patience. Those who enjoy meeting people, care to form good inter-personal relationships, like meeting challenges and are willing to work tirelessly to experience finally the thrill of achievement are suitable.
Event Management Career
The future only promises to be bigger, better and brighter. The event management industry prefers hiring individuals who can work under tight schedules with extra ordinary organizing skills and crisis management skills, with a creative streak and outgoing individuals with a positive outlook In the United States of America, the average salary for Event Manager is $55,000. However, it greatly depends on the company, the location, industry, experience and benefits. With regard to managing weddings and parties, remuneration depends on the scale of grandeur. The cutting edge is the degree of creativity, success in working within a budget and surpassing client's expectations each time and every time.